How To Change Bluetooth Name In Windows Phone? No matter which Windows Phone you are using, when you buy it you have a default name of your device as "Windows Phone". The same name appears as your bluetooth device name when you share data with someone else. It's not a big issue to use the same name "Windows Phone". But the problem comes when you need to transfer data from someone's mobile to your Windows Phone and there are more than one Windows Phone devices. When the other person searches for the nearby devices he will get all the devices with the same name "Windows Phone" and it will be difficult to choose the right one. So to keep your Windows Phone unique, you need to change the name of your bluetooth device to a different name.